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Brand Strategy

Business name ideas and a handy generator

Starting a business is a strategic process and choosing your brand name is one of the most important decisions to make early on. Be it a startup, blog, online store, software or a side project – Every business is unique, and coming up with business name ideas is something that you should do after a […]

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Brand Strategy Domain Advice

Domain Hacks, Good or Bad?

Domain hacks are when you use the TLD to spell out or complete your brand name. Like Local.ly, parse.ly, Del.ico.us, Fabulo.us etc. Such names generally seem like as clever branding strategy and are very popular nowadays. But, no matter how cool these hacks appear to be, the truth is that no one remembers to type […]