Starting a business is a strategic process and choosing your brand name is one of the most important decisions to make early on. Be it a startup, blog, online store, software or a side project – Every business is unique, and coming up with business name ideas is something that you should do after a quick analysis of these techniques and trends.
Let’s dive right in!
Types of names
Here are some tried & tested naming techniques, some old methods, and some new tricks that will help you during the brainstorming stage.
1. The Metaphor
A name or a word that works by reflecting imagery and meaning back to the company. These names work great if you have a broad range of products or services to sell.
2. Random pronounceable word
Look out for a 2–3 syllable word that is easily pronounceable. These names have no advantage early on in the game but can become your unique identity later on.
3. Word Fusion
The most popular way to name a brand nowadays — Put together two words. These work great for web-based products & companies as they are easy to pronounce and type. You can generate such names at namewink.com
4. Overlapping Words
Overlap two words, to create a non-dictionary word that uniquely describes your brand. Your creativity is key here, as these can be hard to come up with.
5. Real words from the dictionary
Simply pick an existing word from the dictionary. These are great, but finding an available domain name is next to impossible.
6. Puns & Phrases
A catchy phrase, a peppy slogan or just a crazy sound. Go for it if you want your brand to feel ‘fun and easygoing’.
7. Double/Tripple Letter
Try doubling or tripling a letter in a simple word to get an interesting name. A bit risky but some businesses have been using it with success.
8. Remove the last vowel
Chuck the last vowel in the word to get a shorter available domain name. An internet trend that is mostly used to get a short domain name.
9. Change a letter
Change a letter with a similar-sounding one to get a unique identity. Experiment with consonants to get unique business name ideas.
Try describing what your brand does in less than 3 words. A traditional yet proven way of naming things.
11. Founder’s name
Founder’s name, founder’s last name or a mix of multiple founder’s names. A traditional way of naming companies. Go for it only if your name has a legacy attached to it, or if you’re sure of making one 😉
A short form of a bigger or traditional brand name. Go for it only if you’re transitioning from an older or longer name to a new name, and are trying to preserve that identity.
If you want to brainstorm with each of these naming ideas and check for domain availability on the fly, check out namewink.com/scratchpad
Which is these naming methods is the best?
There’s no best method as such. It’s best to invest some time into brainstorming with each possibility listed above and evaluate the business name ideas that come up.
If your project is a web-based business though, I would highly recommend the ‘Word Fusion’ method. Most of the popular web-based companies in recent years have named themselves using this simple trick of joining two words that go well with each other.
For web-based businesses, in most cases, the domain name becomes the brand name, thus getting the right domain name becomes even more important. Most domain names struggle between being brandable and being descriptive.
Take this example of some domain ideas for a website that helps keep you in touch with your friends.
connectwithfriends.com -Descriptive, but too long to brand or type.
friendie.com -Short, brandable but people might spell/type it differently.
facebook.com -Short, fairly descriptive and quite brandable ?
‘Word Fusion’ names simply work as these are made with real dictionary words. This means that everyone knows how to spell and pronounce these from the get-go.
Also, since these are a combination of two words, they are almost always unique.
Try our free name generator that takes a single keyword and generates many such business name ideas – namewink.com
All the best naming!