Brand Strategy

Business name ideas and a handy generator

Starting a business is a strategic process and choosing your brand name is one of the most important decisions to make early on. Be it a startup, blog, online store, software or a side project – Every business is unique, and coming up with business name ideas is something that you should do after a […]

Brand Strategy Domain Advice

Domain Hacks, Good or Bad?

Domain hacks are when you use the TLD to spell out or complete your brand name. Like,,, etc. Such names generally seem like as clever branding strategy and are very popular nowadays. But, no matter how cool these hacks appear to be, the truth is that no one remembers to type […]

Domain Advice

Is .com necessary?

A .com is always the first preference. But the perfect .com domain name that you come up with on the first attempt would already be taken by someone else. At this point you can explore other TLDs like .co, .org, .io, .app, etc. Despite being the most popular TLD, a .com gives you no special advantage over other TLDs in terms of […]